Happy business owner using social media
Business owner excited about support services

We're J29. We Build Businesses.

Africa's digital transformation partner for MSMEs, Youth, and the organisations that support them—delivering practical solutions that create real, lasting impact.

B-BBEE Level 1 Supplier
Our Story

What if the only thing standing between a great business and success was the right digital support?

We kept meeting brilliant business owners who had the drive, the ideas, and the hustle—but no clear path into the digital economy. The talent was there. The opportunity wasn't.

01

The Spark

We saw the gap. Thousands of entrepreneurs with ambition but no digital roadmap. We knew there had to be a simpler way to bridge the divide.

02

The Build

We created three practical pillars—Learn, Grow, Get Online—designed to meet entrepreneurs where they are and walk with them until they're ready to lead.

03

The Impact

Today, we partner with corporates and MSME support organisations to scale our proven model—reaching more businesses, more communities, more futures.

0 + MSMEs & Youth Supported
0 Proven Pillars
0 MSMEs Empowered by 2033

Our Vision

To empower 1 million MSMEs by 2033—becoming the go-to digital transformation partner for small businesses, youth, and the organisations that champion their growth across Africa and beyond.

Our Mission

To make digital transformation simple and accessible for MSMEs—through hands-on learning, personalised mentorship, and practical digital solutions—while giving corporates and MSME support organisations a proven delivery partner they can trust.

How We Get You There

Three simple pillars that work together—whether you're growing your own business or supporting thousands of MSMEs.

01

Learn

Get hands-on with digital marketing, AI tools, and business fundamentals. Our accredited workshops give you skills you can apply to your business from day one.

02

Grow

One-on-one mentoring that meets you where you are. Our 3-Month Sprint and 6-Month Accelerate programmes walk alongside you with a proven framework until you're ready to lead.

03

Get Online

From websites to social media and AI—we build your digital presence so customers can find you online. You focus on running your business, we handle the tech.

What We Stand For

These aren't just words on a wall—they shape how we show up for every business owner, every partner, every day.

01

Learn & Innovate

We stay curious and keep evolving. Innovation isn't about complexity—it's about finding smarter, more accessible ways to help businesses grow.

02

Keep it Simple

No jargon, no overthinking. We use clear language, straightforward processes, and solutions you can actually implement without a manual.

03

Focus on Impact

We measure success by your success. Honest conversations, full transparency, and measurable outcomes that actually move your business forward.

04

Own It

When we say we'll do something, we do it. Every project gets our full commitment—no excuses, no half-measures.

05

Love What We Do

Passion fuels everything we do. It shows in how we train, how we mentor, and how we celebrate every business milestone alongside you.

Let's Build Something Together

Whether you're an MSME ready to grow, or an organisation looking to support them—we're ready when you are.

Get In Touch